End of a Newspaper Brand



Goodbye from the News of The World

 The News of World has said Thank You and Goodbye to its readers. The newspaper was the biggest selling English language newspaper.  It has closed in response to the continuing pressure from politicians and other media who have been highly critical of the News' alleged industrial practise of phone hacking and the biribing of police officers.

The News was Rupert Murdoch's first UK news title and was affectionately known as the "News of the Screws" on account of its coverage and exposure of sexual misdemeanours by all sections of society. The Newspaper was a great brand with a reputation for sports news as well as sexual activity.

Interestingly Rupert Murdoch knows the value of newspaper titles more than anyone else. He has aggressively expanded his media empire first across Australia, then the UK and then the US by buying up the leading English speaking titles. The title gives circulation, that gives both cover price revenue and advertising revenue. Now this is gone there is a huge whole in the Sunday tabloid market. We will have to wait and see whether The Sun on Sunday takes its place.